Order management for subscription businesses

An order management software (OMS) for subscription businesses has to help you automate important tasks to keep the business running, but more importantly, it’s in charge of making customers happy.  

The first important aspect to cover: order tracking. Subscribers want to know where their orders are going and when they’ll get them. With that, real-time updates and transparent status information build trust and even reduce support inquiries. 

Your OMS should also come with strong automation features for order tracking and regular billing. It has to handle renewal and instalment payments as well as any kind of modifications without human intervention.  

Flexibility plays an even bigger role here. Subscribers should be able to pause, skip, upgrade, or switch out items in their orders easily (even minutes after placing it). An OMS comes into this scenario to reconcile inventory, billing, and fulfilment after changes. 

But we’re not leaving communication out either. OMS must be able to connect ecommerce and communication platforms to automatically provide order status updates, tracking numbers, inventory status, and more.  

Mintsoft provides automated workflows, real-time inventory, and support with over 150 couriers and e-commerce sales platforms so you won’t miss any orders and can keep your subscribers in the know. These functionalities reduce manual work, increase accuracy, and improve the subscriber’s experience. 

Attract. Engage. Retain. This is what your business revolves around. 

Your order management for subscription businesses platform needs to support an easy and reliable experience throughout every part of the subscriber journey. Build-wise, pick an app that lets new customers easily sign up, manage their preferences, and get timely updates on their orders.  

Flexibility for subscribers comes into the discussion again. An OMS’s role is to make pausing, skipping, or editing a subscriber's subscription as seamless as possible. When subscribers can easily modify their service, they tend to feel more in control and are less likely to churn.  

Self-service capabilities and transparent order status and billing updates all support satisfaction and retention. For a business, it's this very flexibility that paves the way for upselling and cross-selling by allowing subscribers to add products, upgrade plans, or benefit from promotions.  

A “seamless experience” also depends on how well the OMS handles larger subscriptions, alongside ad-hoc orders. When order management and subscription management are used in tandem, companies can maintain centralised control, simplify operations, and guarantee data consistency across every channel.  

Having a single view of operations is one of the many ways that makes it simple for subscribers and employees to take charge of accounts, inventory, and operations. At the end of the day, an embedded, end-to-end OMS speeds up and improves subscriber experience, but also supports expansion and operational effectiveness. 

This level of adaptability is what keeps your business afloat in the toughest of times. 

An OMS for a subscription business should do more than order processing. After all, remember you’re using it to hit a couple of overarching goals your organisation has.  

For supporting metrics such as subscriber retention, revenue growth and operational effectiveness, the OMS is indispensable for measuring success: 

Clear subscriber communication 

Good, clear communication launches and maintains successful subscriber relationships.  

Your staff (and even subscribers) should be able to quickly look through their respective OMS interface to see the status of any order. 

Live updates and clear notifications keep subscribers informed and excited for what’s on its way. Plus, they’ll feel more reassured when no changes or issues affect delivery. This transparency mitigates confusion and meaningless support inquiries, encouraging trust and long-term loyalty.  

Mintsoft connects with ecommerce platforms to push order statuses and tracking information straight to subscribers, keeping them informed on the status of their subscription orders at all times. 

Reduced churn 

You can minimise churn in subscription-based businesses with a flexible and cost-effective order management system. When subscribers can quickly pause, skip, or change their subscriptions, they’re more likely to remain engaged and satisfied.  

And by offering its subscribers a sense of control over their experience (like the ability to select delivery dates and adjust their product selections), you’ll remove common drivers for cancellation and promote loyalty.  

Mintsoft connects over 89+ courier API integrations for an extra layer of control so you can manage shipping updates and ensure reliable delivery from one solution. This helps to remove a potential source of stress or dissatisfaction for subscribers. 

Higher revenue 

Your subscription business’s OMS should allow customers to update their deliveries month to month so you can get the most potential out of it and increase revenue through upsells.  

The OMS would not be the only factor, though. Still, it should support wider marketing and product team efforts to increase subscription value through temporary or permanent additions to orders, whether that’s through bundles or free gifts. . 

Better inventory forecasting 

Poor inventory forecasting is a major headache for subscription-based businesses. When you don’t know where orders are and what changes will happen, you can be left holding too much stock and dealing with large storage costs.  

Manual tracking can’t adjust quickly enough for the dynamic nature of recurring orders and frequent subscriber changes.  

Mintsoft’s OMS addresses this with real-time stock control and order sync, so as subscription orders are confirmed, the order is imported into Mintsoft to begin the fulfilment process. This guarantees you never have to deal with stock levels that aren’t aligned with true demand and won’t risk costly mistakes in fulfilment. 

CBF Group, a print management firm, moved into ecommerce and subscription fulfilment to expand its business. Their previous approach to integrating everything had resulted in a fragmented inventory management system and unsatisfactory service levels that didn’t allow them to meet the increasing customer demand.  

The move to Mintsoft was a complete solution that allowed them to connect with all major platforms and get the visibility they required in a single hub. Customers can now log in to see their stock, follow workflows, and even chat directly with fulfilment teams.  

This visibility and control have proved to be a key differentiator for CBF Group, allowing them to win new business and more effectively service existing clients: 

“Our customers are still amazed by the fact that they can log in and see their inventory, job work flows and have the ability to communicate with the picking teams. This is particularly important should there be an order with specific rules or packing requirements – it works well for us.” - CBF Group leadership 

From gift suppliers to cosmetics goods companies and alcohol manufacturers and wholesalers, the group can now adapt to serve any type of industry. 

The platform’s scalability lets CBF Group service more than 20,000 orders a month for a single client. As they scale up, Mintsoft’s automation and extensive integrations mean that taking new customers and handling orders and returns will be straightforward and will ensure they never lose sight of fulfilling orders accurately for their clients. 

CBF Group managed to improve its stock operation and eliminate inefficient spreadsheets, storage issues, and manual processes. By selecting a platform that evolves and scales with them, they were able to accommodate changing customer needs with confidence: 

“The kit building feature allows us to serve our subscription-based clients as it makes it possible to select specified components and quickly allocate component stock immediately in bulk.” - CBF Group leadership 

If your order management system can’t keep pace with your subscription-based business, it might be time to look for a solution designed for scalability and change. Mintsoft's order management software consolidates all your sales channels, automates order processing, and syncs inventory and shipping updates in real-time. 

In addition to its direct integrations with ecommerce platforms, marketplaces, and couriers, Mintsoft will save you time, reduce errors, and increase working efficiency. 

Partnering with Mintsoft means: 

• You’ll get live visibility of each order and inventory level 
• Your team members will be supported to do their best work in ensuring that your subscribers experience a seamless service 
• You’ll get more time to concentrate on scaling up the business 
• You’ll finally be able to automate the repetitive, complex tasks  
• Your subscribers will know exactly what to expect from your shipments  

If you’re ready to optimise your subscription operations and generate more revenue, see what Mintsoft can do for you!