Online Retailers

Tools, Trends and Technologies to Increase E-commerce Revenue

By Jordan Westley, E-commerce and OMS Expert
Increase Ecommerce Revenue

E-commerce has completely disrupted the way consumers shop - as well as their expectations. There are no boundaries when it comes to where you can sell your product or service, or who you sell it to. You can pretty much do business from any geographical location, meaning the whole world is now your market. 


But whilst there are increased opportunities for online and multi-channel retailers, with them come many challenges and components too. 


Having a website and a fast internet connection to serve your customers is no longer enough - technology is changing the way businesses run their operations today. Whilst there is often hesitancy to make the shift to implementing technology to improve operations, it offers many long term benefits by boosting overall production efficiency when picking, packing and shipping new orders.



What is e-commerce technology? 

Electronic commerce - more commonly known as e-commerce - is trading in products or services conducted via computer networks such as the Internet. Modern e-commerce businesses typically use the World Wide Web at least at one point in the transaction's life-cycle, but they often use a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well - known as an omnichannel approach. As there are so many touchpoints in modern day e-commerce, it’s vital to be able to keep on top of all the channels that you use to sell on by being aware of all orders coming in.


Today, most online or multichannel retailers focus on giving customers a user-friendly and seamless experience using e-commerce technology. It is therefore crucial to adopt new technologies that make it possible to keep up with your competitors, as well as ever-increasing consumer demand. A user-friendly experience for customers leads to increased sales, improved loyalty, and a greater return on investment.


Not only will using the latest technology will help you stay competitive, it will also ensure you are set up to achieve better inventory management, fewer errors, simpler returns processes and in-depth reporting and analytics.


How can tools and technology help e-commerce?

Whether you’re a start-up, or an established retailer, it’s important to regularly review the tools and technology you are using to ensure your e-commerce business can thrive. From staying ahead of competitors, to having better control and visibility of your stock levels, there’s a lot that technology can support with. 

So, what are the latest technologies, tools and trends being used in e-commerce that you should implement -  and what are the benefits that come with them?


1. Automate your fulfilment process

Order Management Software (OMS) and Warehouse Management Software (WMS) have many benefits for online retailers and e-commerce businesses. The useful features of this type of technology allows users to automate time consuming, but essential tasks saving time by increasing productivity of workers whilst seamlessly managing inventory across all channels.


The way I view leveraging emerging tech is by asking myself: is this going to help our business save time/money, or do the opposite and help us make more money? If it ticks one or more of these boxes, I’ll consider leveraging it. Because, honestly, why wouldn’t you?


Installing a WMS (warehouse management system) has helped my fulfilment business to increase the pick packing team’s productivity and decrease mispicks. It both saves me money - from not having to potentially send out a replacement product - and makes more money - as each pick packer can process more orders per day.

Elliott Davidson, eCommerce Consultant at Parcel Master 


2. Optimise your courier delivery management 

Despite the ever-increasing demand for excellence in delivery, the industry as a whole is failing to meet customer expectations. Data from Ofcom has revealed that the number of complaints relating to postal services are going up year on year.


Additional industry challenges such as the HGV driver shortages and increased fuel prices are likely to be adding to the pressures for postal and courier services. As a result, e-commerce businesses are being forced to re-think their fulfilment and shipping strategies.


Opting to use an order management system - or partnering with a logistics partner that uses technology which has the ability to integrate with a myriad of couriers will allow you to implement a multi-carrier shipping strategy.


Whilst you may be tempted to lock in otherwise variable rates and forge a loyal partnership with just one courier, it is more beneficial for e-commerce businesses to work with more than one courier will offer infinitely better options and wide-ranging services, providing more options to ensure final-mile delivery.


Using pre-built courier and multi-carrier API integration capabilities will allow e-commerce businesses to simplify and speed up delivery and shipping processes. 

I can’t tell you what a difference Mintsoft has made to our operations. The software has helped us to figure out how to make our fulfilment processes more efficient.


Having the ability to integrate with multiple couriers has saved us £1000s. Before, we were relying on a manual processes and were limited to using just one courier, but since implementing Mintsoft, we have onboarded an additional courier which has made distributing our orders and products a lot cheaper and more efficient.


The Mintsoft platform automatically selects the best courier for the job and we no longer have to log onto multiple courier systems, or manually type out tracking numbers.

Michael Louw, Key Account Manager at Dean's of Huntly

3. Establish a multi-channel e-commerce approach 

One of the main benefits of selling online is that you have the ability to sell through unlimited marketplaces. The audience is there, but they won’t all shop on the likes of Amazon or eBay. 


Having an OMS makes it easier to sell across an array of marketplaces, meaning it’s more likely you’ll reach a wider audience - and also sell where your competitors are. 


If you operate multiple brands within your business, an OMS can also make this process simple and help you keep a track of each brand by bringing all orders in to one centralised platform and automating inventory levels.


4. Ensure you are ranking ahead of competitors

It’s likely that your last search for a product involved the internet at some point. Whether you’re looking for retailers, deals or reviews, search engines play a huge factor in the modern purchasing process. That’s why e-commerce businesses need to be leveraging SEO (search engine optimisation) to appear near the top of search results when their audiences are looking for their products.

After all, when was the last time you went to page nine on Google? 


As of 26th January 2022, Google processes over 3.5 billion searches every day; even businesses in the most obscure of niches will find people wanting to buy from them there. But how can you outrank everyone else and drive revenue your way? 


Jack Bird, at Add People recommends three free tools that can help you out: 

Ahrefs Keyword Generator

This can help you identify the keywords/terms that your audiences are searching for, along with their volume and how hard it may be to rank for these. On top of that, it also offers a ‘Questions’ section which shows you the questions related to your keyword that people are asking. With this, you can pick relevant, commercially-focused keywords/questions that you can write content about and target.

Remember, “shoes” might have more searches than “red adidas size 9”, but the latter has much more purchasing intent. Don’t be distracted by the search volume!


Google Search Console

This is another free tool which can help you understand how your site is currently performing. What page is getting the most clicks? What searches are people making to get there? Which pages have technical issues that need to be addressed? All of this will be available to you once you create an account and add your verified domain to it. If it sounds complicated, don’t worry - there are digital marketing agencies that’ll take you through this and more, along with plenty of guides on YouTube. 


‘To The Web’ Meta Title/Description Checker

When you’re on a search engine results page (aka, a SERP), meta titles and descriptions are what tell the user what’s on the page. These have a pixel limitation, so you can’t overstuff these and a little optimisation may be required. However, by checking the meta titles and descriptions of your most important pages with this tool, you can identify if any tweaks need making. It could be that your description is pulling in random text from the page, or doesn’t properly sell the reader on clicking; either way, people need to be clicking these so they see and buy your products. So, be sure to rewrite these where needed to draw people in by including USP’s, your stock levels, any sales, if you provide free delivery, etc.


How to choose the best e-commerce technology for your business


The best e-commerce technology is a software solution that makes it easier to track orders coming in, streamline inventory sychronisation, support warehouse operatives and make your business operations overall more efficient. 


Cloud-based technology is often favourable as it allows you to access information at any time, from anywhere and makes managing your technology stack easier, as you can seamlessly connect with other solutions that are needed to run and manage your ecommerce business.


Opting to invest in an already established B2B e-commerce technology software solution, rather than building your own has several benefits. If you’re looking to implement the technology quickly, then investing in a solution that already exists means you’ll be able to get to work faster.


Set up times vary across different products and depending on individual needs, but as an example at Mintsoft, personalised platforms are usually ready within 24 hours following a kickoff meeting with the Customer Success team. 


Another benefit of choosing to go with an established Enterprise software, is that more often than not, you’ll be supported by a team of onboarding experts too and be a part of a community of other users. 


Having the ability to build relationships with like-minded industry experts is also a bonus.  


A large consideration when looking to scale up by investing in Enterprise software is cost. Onboarding existing software is often more inexpensive in comparison to setting up your own, with flexible and transparent pricing options usually offered – meaning you can spread the cost of your plan over the length of your contract if needed, and up and downscale as needed


Ongoing enhancements is also another benefit to consider. Successful and established Enterprise software solutions will have a dedicated team who constantly review and enhance the platform - launching new releases on a regular basis. They spend time and money creating innovative solutions, so that you don’t have to.


Mintsoft | How To Choose Ecommerce Order Management Software